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Simmons names Tony Smith president of U.S. sales

Former International Bedding CEO also will lead Simmons Canada

David Perry, Carole Sloan -- Furniture Today, August 30, 2010

 Image of Tony SmithTony Smith
ATLANTA — Bedding major Simmons has named Tony Smith president of U.S. sales and Simmons Canada. Smith had been CEO and president at International Bedding, a Top 10 bedding producer, for the last three years.

Smith will report to Simmons CEO Gary Fazio and is responsible for all U.S. sales functions as well as the company's Canadian business unit.

Paul Bognar, former Simmons Canada president, will report to Smith. Dominick Azevedo, executive vice president of sales, is leaving Simmons, the company announced.

"We are fortunate to have someone with Tony's experience and capabilities on board," Fazio said. "Tony has an impressive track record and proven success across all facets of the organizations with which he has worked. I look forward to his many contributions as a member of the Simmons executive leadership team."

Smith has more than 25 years of bedding experience. Before his tenure at IBC, he spent 22 years at Sealy, serving in various roles including vice president of sales and regional vice president. He was later named chief operating officer of Sealy Canada.

"I am honored to join Simmons, a company with a rich heritage and ongoing commitment to innovation, quality and world-class service," Smith said. "I look forward to working with the company's highly motivated leadership team to advance strategies and grow market share in the U.S. and Canada."

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