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Storis releases InTouch upgrade

Helps retailers follow up with customers

By Furniture Today Staff -- Furniture Today, December 21, 2007

MOUNT ARLINGTON, N.J. — Retail technology provider Storis Management Systems has released an enhanced version of InTouch, its customer relationship management software.

The company said the CRM upgrade points to selling prospects through an advanced centralized information center, which systematically tracks sales activity and generates sales leads and updates based on service work order activity.

Storis said this allows retailers to follow up with customers on service they received, and on warranties that will be expiring.

Also, store salespeople can follow up with consumers who have created shopping carts via the integrated eSTORIS virtual store Web site. A salesperson can automatically generate a quote for the customer, which can be e-mailed of faxed.

The enhanced CRM product is part of the Storis Vision R8 system, which integrates all essential aspects of retail operations, from sales-order and inventory management to business intelligence tools, merchandising and CRM.

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