Canwood, Dakota Trading form strategic alliance
By Furniture Today Staff -- Furniture Today, January 6, 2008
Penticton, British Columbia — Solid-pine, ready-to-assemble specialist Canwood Furniture has entered into a strategic marketing alliance with Dakota Trading, a case goods designer and importer based in Corona, Calif.
Under the terms of the agreement, each company will market significant portions of the other's product line in their principal markets.
"This alliance will also afford notable synergies in all phases of marketing, product development and sources," said Mel Kemp, president of Canwood.
As a result, Canwood will offer conventional case goods to the Canadian market for the first time in its 21-year history. Canwood will present two youth bedroom collections from Dakota in a variety of stained and painted finishes at the upcoming Canadian Home Furnishings Market.
Canwood's niche is lacquered natural, solid-pine RTA collections. Its line includes youth and master bedroom, home office, entertainment and occasional furniture.
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Canwood forms alliance with Dakota Trading
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