Creative Bath in Vast Collection Unveiling
Cecile Corral -- Furniture Today, September 28, 2009
Creative Bath Products unveiled 23 new bath collections in its house line as well as three new Vera-branded and two Joseph Abboud collections — all of them during the New York Home Fashions Market earlier this month.
Bob Weiss, vp sales and marketing, told HTT that this breadth of new products will be presented at Creative Bath's newly opened 10,000-square-foot showroom in suite 1000 at 7 West 34th St.
Among the new house lines are assortments of eco-friendly ensembles with a variety of sustainable attributes. Weiss said this mix includes products made from recycled plastic, bamboo and organic cottons, to name a few.
Also new from Creative Bath's house group is a broad offering of value-minded products that can retail at popular price brackets.
"Our items are really priced right — priced to move, priced to sell," Weiss said. "We have very fashion-forward design at very good prices. We've hit all the color trends here for 2010, and we have very unique designs." It is here that the company is making an effort to cater to discount chains and mid-tier stores. The product assortment achieves sharper prices by using more polyester-blended fabrics, Weiss said.
For flexible — and more affordable — bath décor options, Creative Bath is introducing five free-standing bath accessory sets — all of them to coordinate in color and/or texture to the company's full line of bath ensembles, he added.
To address more upscale retail distribution channels like department stores as well as hospitality markets and interior designers, Creative Bath will show several new offerings. Among these are additions to its licensed programs under the Vera and Joseph Abboud brands.
The Vera program, which launched last year with five collections, is growing by three new full ensemble sets — each comprising towels, accessories, a shower curtain and a rug. They are:
Polychrome Flowers, an oversized retro floral in bright colors that includes printed towels and rug, a 100% cotton duck shower curtain, and ceramic accessories;Full Moon, a blue and brown circle story that includes jacquard towels, a cotton rug, a 100% cotton duck shower curtain and ceramic accessories; andCountry Garden, a pink springtime floral pattern that includes a 100% cotton duck shower curtain, printed towels and rug, and ceramic accessories.
Targeting department and specialty stores, the Vera line's retails are set to range from $29.99 to $39.99.
To the Joseph Abboud program, Creative Bath adds two new collections, bringing the total assortment to six full ensembles. The new offerings are Floridian in name and inspiration:
Biscayne, an ocean blue stripe spa-like pattern with oversized grommets that includes resin accessories, jacquard towels, a cotton rug, and a 100% cotton duck shower curtain, and;Ocala, a subtle nature-inspired and neutral-toned design that includes a ply-cotton shower curtain, ceramic accessories, jacquard towels and a 100% cotton rug.
Rounding out its presentations, Creative Bath will be showing product additions to its housewares and storage/organizational divisions, which are also featured in the new showroom.
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