Share this on

Sealy revamps sales management

Bachicha, Rusing, Sisson promoted as Dawson leaves

David Perry -- Furniture Today, January 11, 2008

ARCHDALE, N.C. — Sealy has announced changes to its sales organization, including the creation of a new senior-level sales position and the departure of a senior executive.

Louis Bachicha, a 24-year Sealy veteran, will fill the new post as executive vice president of sales, effective Feb. 1. Bachicha rose through Sealy’s management ranks to become vice president and chief operating officer of Sealy Canada in 2004. Under his leadership, the division posted record sales and profit growth, Sealy said.

The bedding producer said the changes are aligned with the new sales structure it adopted last year and represent a commitment to provide the organization necessary to allow Sealy and its customers to grow their business.

Sealy also said Steve Rusing has been promoted to senior vice president of national accounts. He was most recently vice president of national accounts for mattress stores and vice president of sales for the west region. Rusing joined Sealy in 1992 as a territory manager.

Kevin Sisson has been promoted to vice president/COO Canada. He was vice president of sales for the west region. He joined Sealy in 1995 as a district sales manager and has held various sales management posts.

Sealy said veteran sales executive Chuck Dawson had left the company to pursue other interests. He most recently was senior vice president of national accounts.

“The key focus of this new sales leadership team will be to work with our retail partners to direct a number of exciting new initiatives into profitable growth for our customers and Sealy,” said Larry Rogers, president of Sealy’s North America division.

Share this on

Related Content

• Topics
• Author
• Most Popular Pages

Sealy revamps sales management

Jan 13, 2008

Also by this author

• Ashley to open 50 sleep shops this year, first of 'several thousand'

• New No. 1: Serta dethrones Sealy, ushering in era of opportunity

• Mattress Metrics: Warranty worries

• Connecticut forgoes mattress legislation

• Serta's Counting Sheep commit larceny in new ad

Also by David Perry

Most Viewed Articles

• Merinos Home Furnishings opening display room, Boyles addition

• Ernest Warsaw, founder of Sheffield Corp., dies at 91

• ‘Mega vessels' likely to boost capacity, stabilize freight rates

• HOM Furniture adds flooring to six Twin Cities stores

• Dan Masters joins Furniture Brands as VP, business development

Sponsored Links

• Resource Center
• Browse Categories
• Browse Companies

Featured Company

• Wright Labels

  

  Bill and Tom Wright founded Wright of Thomasville in 1961 on the idea that printing was a creative medium and the belief that "a promise made is a promise kept." The Wright brothers focused their attention on providing exceptional printing for the... more

---

Related Resources

• Social Networks to Social Shopping