Ligo Products moves to former PeopLoungers showroom
Will add youth bedroom, flat-panel TV stands to line
Thomas Russell -- Furniture Today, January 15, 2008
HIGH POINT — Casual dining and occasional importer Ligo Products has moved to a larger showroom here, the prominent ground-floor spot in the National Furniture Mart once occupied by PeopLoungers.
The move will help support a growing product line at Ligo, which is expanding into youth bedroom furniture and flat-panel TV stands.
Ligo’s new 19,000-square-foot space is a step up from the 17,000-square-foot showroom the company has occupied for five years on the eighth floor of the National Furniture Mart.
“We could not ask for a better location than this new showroom right on Main Street,” said Dan Angus, senior vice president of sales and marketing. “This move will allow us to show a broader range of products in a very accessible location.”
At the April High Point Market, Ligo plans to introduce 15 plasma TV stand configurations and four new youth sets at medium price points. The company also will have 27 new casual dining sets and seven new occasional groups at the market.
None of the new products were in the showroom during this week’s Forbidden City Show organized by Lifestyle Enterprise, but customers got a preview of the new space when they visited the showroom on Monday.
“We’re seeing it today with all the people here,” said Kelly Smith, national sales manager.
The new youth product will include two veneered groups, one hand-painted group and one with pine solids. All are produced in Vietnam.
This isn’t the first time the company has ventured into bedroom furniture. It launched master bedroom in late 2003, only to find that its price points were not competitive. Ligo later discontinued the program.
Despite that setback, Angus said the company believes the time is right to enter the youth furniture segment.
“The reason why we are doing it is that the middle and better price points in youth have had such a huge jump in sales,” he said. “I have shown pictures to everyone that has been here and they are anxious to see it.”
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Ligo moves into larger High Point showroom
Jan 27, 2008
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