Bernie & Phyl's Furniture ad among ‘most memorable'
Spot features founders' three children
Clint Engel -- Furniture Today, January 13, 2010
NORTON, Mass. — Bernie & Phyl's Furniture has made the Boston Globe's list of the 10 Most Memorable Ads of 2009 for its "Don't Tell Bernie" spots.
 Rob Rubin appears in this TV commercial for Bernie & Phyl’s Furniture, which is among the Boston Globe’s most memorable ads of 2009. |
The campaign, created by Andover, Mass.-based Advertising Management Services, features Larry Rubin, Rob Rubin, and Michelle Pepe, the three children of the founders of the Top 100 company, Bernie and Phyllis Rubin. The trio have helped run the family-owned business for many years, but more recently have taken on the role of primary spokespeople from their parents.
In one of the spots, the Rubin children offer free high-definition TVs with a minimum purchase, but warn viewers, "Don't tell Bernie!"
"The ads have really resonated with our customers," said Larry Rubin, president of the six-store Boston-area company. He said the retailer has received "a flood of e-mails from viewers who loved the playfulness of the ads."
Bernie & Phyl's said it plans to build on the success of the "Don't Tell Bernie" campaign this year, in addition to developing new creative concepts that showcase the Rubin family.
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