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Larry Smith to join Barcalounger

In newly created EVP position

By Furniture Today Staff -- Furniture Today, January 22, 2008

TUALATIN, Ore. — Former Berkline/Benchcraft executive Larry Smith has joined upholstery manufacturer Barcalounger Home in the newly created position of executive vice president and chief marketing/sales officer, effective Thursday.

Tom Yow, CEO of Barcalounger Home, said Smith will have five operating divisions under his direction: Barcalounger Recliners, Barcalounger Motion, Stanton Upholstery, Stanton Leather and Serta Perfect Day & Night Upholstery and Sleepers. Smith will be based in Rocky Mount, N.C., and will report to Yow.

The company said one of Smith’s primary responsibilities will be to further grow the new Barcalounger Home brand through marketing and sales initiatives.

“Our future strategic commitment to leadership and differentiation in innovative design, functionality, operational support and marketing brand development will further enrich the experience of our valued Barcalounger Home retail partners,” Smith said. “I look forward to meeting with our dealers during the Las Vegas Market.”

Smith has been in the textile and home furnishings industries for more than 25 years. Most recently he was senior vice president, corporate merchandising, marketing and sales, at Berkline/Benchcraft, where he spent 18 years.

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