At last, a La-Z-Boy with water jets
Company licenses first line of spas
By Furniture Today Staff -- Furniture Today, January 22, 2008
MONROE, Mich. — You’ll soon be able to take a soothing soak in your La-Z-Boy — spa, that is.
The furniture manufacturer and retailer has signed a licensing agreement with Florida-based Tatum Mfg. to produce and market a line of luxury portable spas.
The four-product lineup, known as the La-Z-Boy Spas Premier Collection, will be the first spas sold under the La-Z-Boy brand name. They will be unveiled at the Atlantic City Pool & Spa Show, Jan. 29-31.
In addition, a La-Z-Boy Limited spa is available exclusively through Costco Wholesale in Canada.
“We feel that portable spas are a wonderful fit for the La-Z-Boy brand as we focus on bringing more comfort into our customers’ lives,” said Doug Collier, chief marketing officer.
Brad Tatum, president of Tatum Mfg., said La-Z-Boy is known for comfort, quality, value and style, and said he hopes “to bring these same qualities to the back yard by incorporating La-Z-Boy comfort elements into the design of our underwater seating.”
The La-Z-Boy spas will feature, among other things, reclining seats and variable speed motors that allow the user to control the intensity of the jet pressure.
-
Tatum offering La-Z-Boy luxury spas
Feb 3, 2008
Featured Company
-
Brandwise Inc.
Brandwise serves a model - not just an industry - by integrating, automating, and optimizing the entire sales channel, from wholesale Suppliers to their Reps and the Retailers they service. In short, our software helps Reps and Suppliers sell more and create... more
VIEW ALL GALLERIES
