Retail bedding coverage a key part of our strategy
David Perry, Executive Editor -- Furniture Today, January 20, 2008
What do these bedding retailers have in common: 1800mattress.com, American Furniture Warehouse, America's Mattress, Mattress Expo, Mattress Firm, Mattress Giant, Mattress Works, The Original Mattress Factory, Select Comfort, Sit 'n Sleep, Sleep Tech, Verlo Mattress Factory Stores and Zia Sleep Sanctuary?
Those are some of the bedding retailers that we profiled last year. Most of those stories resulted from visits we made to the retailers, visits during which we covered a wide range of topics and learned something new about the challenges and opportunities facing mattress merchants.
And that round of retail stories represented, in our assessment, the most comprehensive offering of bedding retail profiles in any industry publication. We say that not to boast, but to provide perspective on the body of our bedding work.
Our simple message: We know retail. And we know you want to read about successful bedding retailers. So we have made a concerted effort to give you plenty of interesting bedding retail stories to read. And we always have leading bedding retailers on the agenda at our annual bedding conferences.
The bedding stool consists of three legs: Producers, suppliers and retailers. Each leg has a key role to play; the stool will collapse if any leg falters. Recognizing that fact, we cover all three legs of the stool throughout the year.
The producer leg gets plenty of attention. Bedding's top manufacturers are a dynamic bunch, generating headlines almost every week. We give you those in print and online.
The suppliers pose some challenges, we admit. Many prefer to avoid the spotlight, letting the producers they supply take center stage, but we do our best to give you key supplier news when it happens.
We give the retail leg of the stool special attention. We are now in our third year of Mattress Retailing 101, a monthly feature aimed at bedding retailers and retail sales associates. Many of the voices in that feature are those of retailers themselves. We always give you breaking retail bedding news, and, as we noted earlier, we also serve up a steady diet of retail bedding profiles.
And speaking of retail profiles, we encourage you retailers to share your story with us. We are planning a full slate of retail bedding stories for 2008. You can be part of the lineup. Just give us a call (at (336) 605-1114) or send us an e-mail at dperry@reedbusiness.com.
Contact David Perry at dperry@reedbusiness.com
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