Just the Stats: Leather
Furniture/Today Market Research -- Furniture Today, January 19, 2010
The Just the Stats series gathers in one place data Furniture/Today's Market Research team has compiled on specific product categories; in this case, leather-covered upholstery. Drawn from special research reports published throughout the year, the data points spotlight what's going on with the category.
Leather upholstery retail sales
| 2009 estimated spending in $ billions | 2008 estimated spending in $ billions | Growth from 2008 | % of total upholstery sales, 2009 |
Leather stationary sofas, stationary chairs, reclining chairs, swivel and glider rockers, motion sofas, futons and sofa sleepers | $7.4 | $7.8 | -5.8% | 34% |
Source: Furniture/Today market research and Easy Analytic Software
Leather-covered upholstery in furniture stores
- Median best-selling price points for a leather-covered stationary sofa, $1,199, and average mark-up, 1.88 times.
- Median best-selling price points for a leather-covered motion sofa, $1,299, with an average mark-up of 1.92 times
- Median best-selling price points for a leather-covered recliner, $699, and posting an average mark-up of 1.88 times.
Source: Furniture/Today Furniture Store Performance Report: Merchandise Mix, 2009
Leather style trends for stationary sofas
- Of retailers' 2008 total upholstery sales, 62% came from stationary upholstery, 20% from reclining chairs and 18% from motion upholstery.
- Leather/suede was the most-popular fabrics for retailers' 2008 stationary sofa unit sales, generating 25% of total unit sales.
- Leather/suede grabbed an even larger percentage, 34% of retailers' 2008 reclining chairs unit sales.
- 40% of retailers' 2008 motion sofa unit sales are covered in leather/suede.
- Combining stationary and motion sofas, along with reclining chairs, retailers' unit sales of leather or suede-covered upholstery grew 12% between 2006 and 2008.
Source: Furniture/Today Upholstery Fabric and Style Survey, 2009
Consumers and sofas
- 56% of responding consumers desire new home furnishings, according to our September 2009 consumer survey in partnership with HGTV.
- When asked what products they plan to buy in 2010, 17% plan to buy a leather recliner
- 12% of responding consumers plan to buy a leather sofa in 2010
Source: Furniture/Today and HGTV's The 2010 Consumer Survey, 2009
To purchase full copies of the special reports referenced above, click on the links below.
Furniture/Today Retail Planning Guide, December 28, 2009
Furniture Store Performance Report: Merchandise Mix, September 14, 2009
Furniture/Today's Upholstery Fabric and Style Survey, October 5, 2009
Furniture/Today's The 2010 Consumer, December 7, 2009
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