Vegas Market: Mattress producers offer innovations, new options
Features most of Top 15 bedding producers
By David Perry -- Furniture Today, January 27, 2008
Las Vegas — LAS VEGAS — Mattress buyers will have plenty to choose from at this bedding-rich market, home to a majority of the Top 15 bedding producers. New bedding collections are everywhere.
Sealy is promising a "major innovation." Simmons offers new comfort options in its Beautyrest Black line. A new promotional and midpriced line is being launched by Serta's owners. Spring Air is loaded, with four revamped bedding lines. And Leggett & Platt will show its high-end "smart bed," which generated plenty of buzz at the recent Consumer Electronics Show.
Those are some of the major story lines that will play out at the market here, where producers hope to kick-start their business for what is expected to be a challenging year.
Sealy is focusing on pressure relief. Its new innerspring mattresses deliver a combination of support and pressure relief, according to the producer. The company also is showing its latest Posturepedic TrueForm memory foam line and its latex SpringFree by Sealy Posturepedic line.
Sealy is giving its Stearns & Foster brand its own showroom — World Market Center B-1058. That producer is showcasing its high-end innerspring and latex bedding lines.
Simmons expands its successful Beautyrest Black line with the new Custom collection, offering custom comfort options, while the new Beautyrest NxG Series has advanced memory foam that Simmons says helps provide heat dissipation, quicker recovery and consistent comfort qualities.
Five Star Mattress (WMC A-742) is a new bedding brand being launched by the owners of Serta. That company has contracted with Serta for the production of its line of promotional and midpriced bedding. Retails range from $299 to $999. The Five Star line emphasizes value, with branded foam, heavier gauge steel, higher coil counts and special units.
Spring Air is introducing four new lines. The top collection is Chattam & Wells, which features European encased coil technology, in which one coil is encased inside another.
The coils are arranged in a zoned design for additional comfort and support. Talalay latex quilting and Talalay latex upholstery also are used. Chattam & Wells, which will retail from $1,999 to $5,999, also features silk damask fabrics.
The Nature's Rest line, retailing from $799 to $2,499, is an eco-friendly collection with natural latex, natural fibers like cashmere and cotton, eco-friendly foams and a wood foundation, Spring Air said.
Spring Air's new Back Supporter line, retailing from $499 to $899, features the new Activ-Coil. The tempered coils are ergonomically zoned to provide extra support.
The fourth new line at Spring Air is Four Seasons, which features the new Power Coil, a nine-inch coil, 50% taller than competitors' coils, that was designed specifically for single-sided beds, Spring Air said. The Power Coil is used in an encased-coil format. The Four Seasons line, retailing from $799 to $2,499, also features latex and memory foams. The mattresses are foam-encased.
Leggett & Platt's new Starry Night bed, featuring high-tech electronics, will be shown at the Fashion Bed Space (WMC B-1326) for the first two days of market.
Comfort Solutions is saluting its King Koil brand with new products, and is also debuting a new Laura Ashley Home mattress line. The company is backing both product launches with retail promotions.
Therapedic is introducing the MemoryTouch Twilight, which features high-density foam with three inches of visco foam. The Eurotop model also incorporates super-soft high resiliency foam.
Englander has a double-barreled approach. It is introducing two-sided beds in its new Hotel Grand collection, aimed at the residential market. Innerspring models feature pillowtop, plush and firm models at prices ranging from $799 to $999. A promotion tied to the new line offers vacations at select hotels that feature Englander bedding.
Restonic goes green with its new Blue Bed, an eco-friendly model. And that producer is also hoping to attract new retailers with its Magnetic Sleep program, which features magnets embedded in the sleep sets.
Lady Americana makes a style statement with its new Sweda collection.
"Our goal with this collection is to capture the essence of European design, while providing our customers with unique looks and feels that will capture the attention of consumers and provide them with the 'wow' experience they are looking for," said Kerry Tramel, president of Lady Americana. The Sweda collection features channel quilting and a European waterfall edge design.
Adjustable bed maker Ergomotion has eliminated the retainer bar on several of its new models, giving the beds a cleaner look.
Gold Bond is making a major bedding push. Its Diamond collection of encased Body Print coils by Leggett & Platt starts at prices below $1,000. New Body Print coils feature an 8.5-inch, five-zone innerspring unit, with extra support added in the center.
That producer also has added a new European box pillowtop, the Galaxy, to its Natural Latex mattress collection. The model includes an additional layer of all-natural latex quilted into the box pillowtop.
Also new from Gold Bond is a redesigned Premier Series, which features two-sided mattresses offered in high coil count constructions.
Irish-based bedding producer Kaymed is introducing seven new mattresses as part of an aggressive push to grow its business in the U.S. market. The beds are being added to the company's Sleep Spa line. The models include three visco mattresses covered with a new air-cooling technology, and gel, air and natural models, made of pure Talalay latex.
Italian-based bedding producer Magniflex features its GeoEthic collection, offering natural oil-based memory foam mattresses. The mattresses have cores made of newly designed Memoform, which features aloe and castor plant oils in some models. Fabrics are fashioned from renewable fibers sourced from plant or marine life. Mattresses retail from $2,399 to $6,499.
Xilinmen Group, a major Chinese bedding producer, is returning to the U.S. market with this showing. Xilinmen is exhibiting 11 innerspring mattresses, most of which can be shipped in compressed packaging.
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Array of product on tap for Vegas market
Jan 20, 2008
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