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Mata-Sprinkles launches PR, marketing firm

By Furniture Today Staff -- Furniture Today, January 27, 2008

High Point — Based on a professional foundation of building awareness and visibility through public relations and marketing, Creative Communication Services, a tactical public relations and marketing firm concentrating heavily on the home furnishings industry, has launched.

Although the company will assist midsize companies both inside and outside of the home furnishings industry, due to its passion for and experience in the industry, home furnishings will be the focus of the company's business.

"We are in the midst of a shift in the home furnishings markets," said Carla Mata-Sprinkles, president. "Manufacturers and retailers alike are having to reinvent and rebrand themselves to, once again, become meaningful to shoppers.

"Smart companies are looking at growing their business right side up, backwards, upside down, inwardly, peripherally, in every sort of fashion to survive and be profitable. That's what we are about — strategically, effectively, efficiently growing business."

CCS has a strategic alignment with Greensboro, N.C.-based marketing and branding specialist, Crobar Creative Leverage, she added.

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