Escalate upgrades e-commerce software suite
By Furniture Today Staff -- Furniture Today, January 27, 2008
Las Vegas — Escalate Retail has launched the new version 9.5 of its Blue Martini E-Commerce Suite.
The company is showing the product at market here this week in the Western Home Furnishings Assn. Retailer Resource Center, World Market Center B-1630.
Escalate Retail said the new software is a comprehensive e-commerce platform that allows retailers to engage customers through highly individualized content, and to deliver a content-rich, personalized online experience that builds customer loyalty.
Blue Martini 9.5 has support for a retailer's full cross-channel environment, including Web, call center and store, from order capture through fulfillment, all delivered on a common Java foundation, the company said.
"Escalate Retail's Blue Martini continues to be the e-commerce platform of choice that enables the industry's most successful retailers to develop loyal, long-lasting customer relationships," said Brian Dean, senior vice president, strategy and marketing for Escalate.
Version 9.5 will be available for a beta release on Jan. 31 and will be available generally on March 15.
