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NHFA, HGTV team up

Plan $20 million education campaign

By Gary Evans -- Furniture Today, February 3, 2008

Las Vegas — Television network HGTV and the National Home Furnishings Assn. have announced they will launch a $20 million campaign in late summer to educate and motivate consumers to make informed decisions in furniture purchases.

The Preferred Retailer Program will deliver expert information on furniture types, quality and value considerations, design styles and color tips.

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NHFA teams with HGTV to promote furniture purchases

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