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AICO previews new Jane Seymour collection at Las Vegas Market

Line includes three style statements totaling 150 pieces

Thomas Russell -- Furniture Today, February 2, 2010

 tufted leather bed Hollywood Swank Amini SeymourThis tufted leather bed is part of Hollywood Swank, one of three new case goods and upholstery collections in the Michael Amini & Jane Seymour, A Design Collaboration collection.

LAS VEGAS — Retailers, sales representatives and members of the media received a preview of AICO's Michael Amini & Jane Seymour, A Design Collaboration line, here Sunday.

It's the company's first licensed line with a celebrity tie-in. Seymour and company founder and CEO Michael Amini answered questions about the line and shared details of their collaboration, which has been in the works for the past year.

"This really is a dream come true for me," Seymour said of the line, which includes three case goods and upholstery collections totaling about 150 SKUs. "The idea of putting this all together in this amazingly beautiful showroom is really something. I couldn't be more proud of our collaboration.

Amini described Seymour as someone who, despite her celebrity as an actress and artist, is both humble and easy to work with. He said that made it easy for the two to communicate and begin the design collaboration that resulted in the three collections -- Hollywood Swank, Cobblestone Road and Palace Gates.

The collection is on display at AICO's showroom in the World Market Center, space C-1601. 

 

More Las Vegas Market February 2010 Coverage

 Michael Amini AICO Jane SeymourMichael Amini, AICO, and Jane Seymour at the introduction party for the Michael Amini & Jane Seymour collection.
 Rinaldi AICO Burdette Hall Padden UnderpricedLarry Rinaldi, left, AICO; Rodney Burdette, Mike Hall and Tim Padden, Underpriced Furniture, Norcross, Ga.
 Yocca Phan American Seymour Moll NguyenSteve Yocca, left, and Jimmy Phan, American Furniture Galleries, Sacramento, Calif.; Jane Seymour; and Steven Moll and Ruan Nguyen, American Furniture Galleries.

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