La-Z-Boy redesigns Web site
By Furniture Today Staff -- Furniture Today, February 1, 2010
MONROE, Mich. —
La-Z-Boy says it has revamped its online presence to provide a “go to” shopping destination for consumers.
The redesigned Web site offers faster consumer interaction, more photos, easy-to-understand product information and enhanced design tools for consumers who want to create their perfect room, the company said.
“Furniture shoppers go online because they want detailed helpful information at their fingertips,” said Doug Collier, chief marketing officer for La-Z-Boy. “Our new site design will provide visitors with a faster, easier and more enjoyable experience. It offers everything they need while shopping for furniture.”
That includes making www.La-Z-Boy.com easier to navigate, and to filter products by style, function, cover, online availability or price. Users also can see upholstery with every available cover for online customization. The site also refers them to the nearest dealers.
“We've increased our focus on driving customers into stores and made the 'clicks to bricks' transition easier for them,” said Collier. “Comfort is our No. 1 priority for our future, and we want our Web site to be comfortable as well.”
-
La-Z-Boy makes Web site more inviting for consumers
Nov 16, 2009
Specialty retailer LoveSac introduces new store design
Belfort Furniture, Lawrance Furniture are NHFA Retailers of Year
Kincaid Furniture honors Jimmy and Rosalynn Carter for Habitat work
Omnia Furniture ends relationship with Kathy Ireland Worldwide
Singapore furniture show expecting increased turnout
Featured Company
-
Wright Labels
Bill and Tom Wright founded Wright of Thomasville in 1961 on the idea that printing was a creative medium and the belief that "a promise made is a promise kept." The Wright brothers focused their attention on providing exceptional printing for the... more
VIEW ALL GALLERIES
