EarthCare Challenge winner chooses Craftmaster furniture
Hickory Springs-sponsored contest focuses on eco-friendly components
Furniture Today Staff -- Furniture Today, February 3, 2010
 Laura Dillon and her husband, Tim, stand by the Craftmaster sectional she picked out as a prize for winning Hickory Springs’ EarthCare Challenge. |
LAS VEGAS — The winner of Hickory Springs' EarthCare Challenge got to pick out some furniture here Tuesday as her reward for winning the contest.
After 45 days of photos, tweets and videos and an average of more than 500 weekly fan votes on Facebook, Hickory Springs announced that Laura Dillon of San Bernardino, Calif., was the challenge winner.
Dillon, a hairstylist, went from "eco-oblivious" to "eco-chic," besting five other contestants to win the national competition, the company said.
She is visited the market Tuesday and got to shop for her grand prize - a collection of EarthCare Inside home furnishings from Craftmaster Furniture, with a retail value of up to $5,000.
 In the Craftmaster showroom at market are Laura Dillon, third from left, winner of the EarthCare Challenge, with Brad McNeely and Dwayne Welch, both of Hickory Springs, and Roy Calcagne and Alex Reeves, both of Craftmaster. |
Taking place entirely on the Internet on social networking communities Facebook, Twitter, YouTube and EarthCareInside.com, the EarthCare Challenge documented the challenges of six consumers as they abandoned their old ways and adopted eco-friendly upgrades to their home and lifestyle.
The contest highlighted EarthCare Inside, which combines Hickory Springs' soy-based Preserve foam with other recycled and sustainable components. The products can be found in furniture from manufacturers including Alan White, Craftmaster, England and H.M. Richards.
"Our congratulations go out to Laura and all of our contestants who shared their personal journeys," said Hickory Springs Executive Vice President Dwayne Welch. "The contest showed how simple decisions whether small (turning off lights) or big (opting for solar panels or a high-efficiency toilet), can really get people talking and inspire positive change."
Dillon banned her family's daily habit of using paper plates, started a recycling regimen in her home, found eco-alternatives to items such as gift wrap, beauty products and lighting, and began riding her bicycle to the market. She also started a vegetable garden in her backyard.
For more information on the Hickory Springs EarthCare Challenge, visit www.earthcareinside.com and click on "Take the Challenge."
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