Mattress Development Co. launches Playboy line
Will start shipping in the spring
David Perry -- Furniture Today, February 4, 2010
 This drawing depicts product plans for the new Playboy mattress line. |
LAS VEGAS — Mattress Development Co. is getting into bed with Playboy magazine.
The New Jersey-based bedding producer, headed by industry veteran Stuart Carlitz, is introducing two Playboy-brand sleep sets at the Eclipse and Eastman House showroom here, World Market Center C-1536.
"This is a ‘have more fun in bed' mattress line," said Carlitz. He said the beds are designed "to enhance and tie together slumber, sex and sleep surfaces."
Playboy Enterprises announced the new line, saying it will be manufactured and distributed by The Merrick Group, a specialty sleep producer, and its partner, Mattress Development Co.
"Playboy is excited to join forces with a leader in the industry to create an exceptional new line of mattresses and break into a new product category," said Adrianna Chinnici, vice president of licensing for Playboy Enterprises.
The complete line of Playboy-brand beds, which will include a number of different styles, will be available to ship beginning in the spring. The mattresses will be available in furniture stores, specialty sleep stores and department stores, and will retail from $699 to $2,999.
"We're delighted to be working with Playboy to create this new line of mattresses," said Philip Krim, CEO of The Merrick Group. "The feedback we've received from retailers has been overwhelmingly positive, so I am confident that the Playboy Mattress collection will be a success among consumers."
The Merrick Group focuses on memory foam beds and adjustable firmness air systems.
Carlitz said interest in the line is high. "The Playboy Mattress brand has already raised quite a few eyebrows among Top 100 and major regional furniture stores," he said. "Several of these major retailers have expressed interest and are waiting for the complete program to be unveiled this spring. Unique features will be applied to the beds."
While the initial offerings are conventional beds, a round bed is slated to join the Playboy mix later, he said.
More Las Vegas Market February 2010 Coverage
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Disgusting. I can't believe anyone buys this crap brand. So offensive. What next Playboy condoms for whores?
Lisa Viera - 2010-9-3 12:47:20 EST -
Philip Krim is also the owner of Angel Beds (www.angelbeds.com) via his company the Merrick Group which also owns 3 other mattress website. Angel Beds quality and cusomter servuce is the very worst as has been now reported on www.ripoffreports.com and several other websites. Krim's operations appear to be very good at doing self positive postings to counter the onset of unsatisfied customers.
Stephen McWilliam - 2010-3-3 18:38:00 EST -
No doubt to be featured on some offensive D-listed reality show like Jersey Shore. Playboy product is the junk you find in discount bins. Why would I want to sleep on one. I cannot even believe this brand has any relevance in the 21st century. It's disgusting and obviously geared at kids with cartoon rabbit. I will not beds from stores that sell this crap. Shame on all involved.
Anderson Rugal - 2010-23-2 12:27:37 EST -
I am not opposed to using the 'S' word to sell mattresses in a healthy way. We only need to look to Europe for plenty of ideas.
This particular idea is just pure tackiness, but then again so many times 'ugly sells', much to my dismay! It is obvious there are apparently many people out there with more money than taste.
Fabric Designer - 2010-8-2 11:54:43 EST -
Using the "s" word to sell a mattress? Oh no they didn't! Interesting idea. Maybe DreamFit can come up with a line of round sheets. This industry has to come out of the dark ages. We're the only product that doesn't use the "s" word to sell. That is just illogical. Good for someone breaking out of the mold. (FYI, I can't use the "s" word in a post)
Lisa Stansbury - 2010-6-2 10:52:42 EST
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