OfficeMax expanding its private-label furniture offerings
Adding new collections to Eastleigh and Brenton Studio lines
Furniture Today Staff -- Furniture Today, February 5, 2010
 The Zentra desk setup from OfficeMax’s new Brenton Studio collection features a sleek, modern design. |
NAPERVILLE, Ill. — Office superstore chain OfficeMax is expanding its desk and workspace selections under its private-label Brenton Studio and Eastleigh brands.
Introduced in 2009, the Brenton Studio and Eastleigh lines feature collections ranging from contemporary to traditional and country cottage that are priced competitively to appeal to style-conscious, value-driven consumers, according to the company.
"Our customers are seeking more stylish, creative home and office furniture options that align with their personality," said Ryan Vero, executive vice president and chief merchandising officer. "As a result, OfficeMax has developed the new private brands Brenton Studio and Eastleigh that offer design and product quality our customers desire at a compelling price point."
This year, he added, OfficeMax plans to continue "to seek innovative opportunities to offer new private brands that meet our customers' evolving needs and help them do their best work."
Brenton Studio, a line of transitional and contemporary styles, has been expanded with three new collections -- Zentra, Merido and Evanti.
The Zentra collection is a sleek design accentuated by silver metal frames and tempered glass. The Merido collection features a dark espresso wood frame and clear glass shelves finished with satin silver metal trim for a modern look. The Evanti collection combines glossy black metal, chrome accents and clear glass foran ultra-modern look.
The Brenton Studio brand also includes the Trulux, Britara and Trovato Office-In-A-Box collections introduced in June 2009.
OfficeMax's other office furniture line, Eastleigh, features traditional and country cottage styles. Eastleigh's Charlotte Lane writing desk features classic design elements with carvings and rich mahogany tones, while the Lighthouse writing desk offers a country cottage look, with antiqued knobs and distressed wood.
The Brenton Studio and Eastleigh furniture brands are available for purchase at OfficeMax's more than 1,000 stores nationwide and through its Web site.
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