Simmons giving away mattresses in contest via Twitter

Consumers can enter sweepstakes through April 30

David Perry -- Furniture Today, February 9, 2010

ATLANTA — Consumers who mention Simmons in tweets about better sleep can win a new Simmons Beautyrest sleep set in a contest sponsored by the bedding major.

The Simmons Beautyrest "Tweet for Sleep" sweepstakes, running through April 30, is an online promotion that lets sleepy consumers send a Twitter message that automatically enters them in a sweepstakes to win a new Beautyrest Anniversary queen-size mattress valued at up to $2,000.

To enter, contestants must post a tweet about sleep that includes #simmonsbeautyrest and the URL http://bit.ly/beautyrest. The message must state what the consumer would do to obtain a good night's sleep, and must be posted either from their personal Twitter account or via the entry form on the sweepstakes Web site, http://contest.simmons.com.

A weekly winner will be randomly selected during the 12-week contest. Any winners who buy a Simmons mattress during the sweepstakes will be reimbursed for the cost of their purchase up to $2,000.

To enter the Tweet for Sleep" contest, consumers must tweet a message stating what they would do to obtain a good night's sleep

"Tweet for Sleep is part of our ongoing series of unique social networking promotions that is enabling Simmons to communicate directly with consumers so they are more engaged with the
Simmons and Beautyrest brands," said Tim Oakhill, Simmons' executive vice president of marketing.

"By using Twitter as our sweepstakes method, we're leveraging an already popular online communications venue to expand Simmons' influence within the social media world while gathering intelligence regarding the true value people place on sleep. Given our increasingly online culture, we believe Web-based contests are a key way to reach new audiences and foster stronger relationships with existing customers, and we're committed to being a leader in this influential arena," he said.

In addition to posting tweets, visitors to the contest Web site can read a list of recent sweepstakes tweets, become a fan of Simmons on Facebook and register for the company's e-mail newsletter, Better Sleep News.

Simmons says it will host several online sweepstakes this year and is encouraging consumers to visit www.simmons.com on a regular basis to check for news of future contests.