Habersham debuts 25-item Biltmore line
May 3, 2004-- Furniture Today,
HIGH POINT— Case goods producer Habersham introduced more than 25 pieces under its newly acquired Biltmore Estate license at the April market.
The Biltmore House in Asheville, N.C., inspires the collection. George Washington Vanderbilt, grandson of railroad tycoon Cornelius Vanderbilt, in 1895 completed the 250-room French Renaissance-style chateau in the Blue Ridge Mountains.
Habersham is the third furniture maker to work with Biltmore. In the early 1990s, Drexel Heritage made some antique reproductions. In 2000, Craftique launched 20 pieces, but that license has expired.
Biltmore Estate For Your Home at Habersham includes large-scale case goods and elegant occasional pieces, like a bookcase inspired by the estate's grand library.
"Biltmore Estate has been a source of awe and inspiration for over 100 years," said Joyce Eddy, Habersham chairman and founder. "The quality, artistic style and versatility of our Biltmore line allows consumers to express their own sense of style, whether it's formal, whimsical or somewhere in between."
Known for its hand-painted, hand-finished furniture, Habersham combines its own style with Biltmore's art, architecture, history and ambiance. Influences range from Rococo revival to Empire.
"The Habersham collection expands our reach to a broad market of dealers, designers and discerning consumers," said Tim Rosebrock, director of business development for Biltmore Estate Brands Group.
"Habersham represents today's casual elegance," he said. "(These are) furniture and accent pieces George Vanderbilt would have wanted in his retreat."
Habersham has other licensed groups inspired by Claude Monet and New York City's Plaza Hotel.
Biltmore Estate For Your Home product includes home accents, garden decorative accessories, permanent botanicals, home textiles, building products and home design.