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Bassett Mirror unveils cross-merchandising display strategy

BASSETT, Va. — Bassett Mirror, believing that professionally designed combinations of furniture for a room will lead to increased sales, has begun showcasing them in displays that retailers can replicate in stores.

 Bassett Mirror says its blue room was a hit with retailers at the High Point Market.Bassett Mirror says its blue room was a hit with retailers at the High Point Market.

The displays informed the accent furniture and accessories source's redesigned showroom at the October High Point Market. They rest on cross-merchandising techniques at the heart of "Best Total Fashion Solution," a new strategy developed during a two-year revitalization effort at Bassett Mirror.

The goal is for a retailer to sell a coordinated collection of furniture that can be shipped to a customer in three to five days.

"Our new cross-merchandised design approach elevates our customers' experience beyond an assortment of attractive items into skillfully coordinated collections of furniture and home décor," said Spencer Morten III, Bassett Mirror's CEO. "Our approach ensures that our customers experience whole-home settings that are coordinated down to the last detail."

The company's presentation in High Point bore this out. It included several vignettes with occasional tables, accent furniture, casual dining sets, decorative mirrors, framed art and lighting.

Each vignette's design intermingled products through subtle detail relationships. For example, the metallic finish on lamps complemented the same on furniture pieces in one vignette, while a key Pantone color and complementary hues provided additional continuity.


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