Safavieh launching garden stool program at winter markets
Furniture Today Staff -- Furniture Today, December 4, 2013
PORT WASHINGTON, N.Y. — Home décor vendor Safavieh is entering a new category during the winter market season.
The rug and home accessory manufacturer is debuting indoor/outdoor ceramic garden stools. The new collection will include 21 styles in multiple colorways for a total of 52 SKUs.
Safavieh’s Water Lily Garden stool is inspired by the bold floral patterns of 18th century Chinese export porcelain, is crafted of glazed ceramic in aqua, pink and gold tones and retails for $168.
"We tested our garden stool program in key customer previews earlier this year, and the reaction was extremely positive. We are projecting significant growth in the category in tandem with our complete range of outdoor offerings, including rugs, furniture and accent pillows," said Jonathan Yaraghi, general manager of the company's furniture division.
Officials say the rollout of garden stools builds upon Safavieh's mission to offer consumers every home furnishings product they need to create total lifestyle looks.
"Increasingly, consumers are gravitating to products that transition from outdoor to indoor use. Garden stools have always been an inside-out decorator product, but we are now seeing more and more of our outdoor seating and rugs being used inside the home because of their high fashion and easy care properties," Yaraghi said.
Safavieh will introduce garden stool designs from classic Oriental hand-painted motifs to Moroccan-inspired and contemporary silhouettes at the upcoming winter markets. The stools are made in China of hand-glazed ceramic, and include metallic finishes in addition to fashion colors. Suggested retails are $198 to $251.
The new products will be on display at the company's showrooms at AmericasMart Space 5-A-2 during the Jan. 7-14 Atlanta International Gift & Home Furnishings Market, and at World Market Center A-101 during the Jan. 26-30 Las Vegas Market.
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