High Point's ‘Inspirations' wins award
Furniture Today Staff -- Furniture Today, December 4, 2013
HIGH POINT - The High Point Market Authority's "Inspirations" campaign was named best in show in the Business Marketing Assn. Carolinas 2013 Pro Ads Awards.
In addition, the campaign notched Best of North Carolina, two Gold awards (best in category-complete campaign and print ads), one Silver award (press invitation direct mail piece) and one Bronze award (new logo design).
The BMA Pro Ads Awards recognize business-to-business advertising honor in North and South Carolina.
"This recognition really belongs to our entire marketing team, including our marketing partner and advertising agency, Emisare," said Tom Conley, High Point Market Authority president and CEO.
The campaign presented the High Point Market as the center of inspiration in the home furnishings industry and sought to capture the moment of inspiration, when an exciting new idea emerges.
Emisare is a Greensboro, N.C.-based relationship branding and marketing technology firm.
Furniture Today's Ray Allegrezza Speaks with Stephen Bogart about Fine Furniture's New Bogart Line