Hickory Springs rewards eco efforts
By Furniture Today Staff -- Furniture Today, February 15, 2010
LAS VEGAS —
The winner of Hickory Springs' EarthCare Challenge got to pick out some furniture at the Las Vegas Market as her reward for winning the contest.
After 45 days of photos, tweets and videos and an average of more than 500 weekly fan votes on Facebook, Hickory Springs announced that Laura Dillon of San Bernardino, Calif., was the challenge winner.
Dillon, a hairstylist, went from “eco-oblivious” to “eco-chic,” besting five other contestants to win the national competition, the company said. She visited the market to choose her grand prize — a collection of EarthCare Inside home furnishings from Craftmaster Furniture, with a retail value of up to $5,000.
Taking place entirely on the Internet on social networking communities Facebook, Twitter, YouTube and EarthCareInside.com, the EarthCare Challenge documented the challenges of six consumers as they abandoned their old ways and adopted eco-friendly upgrades to their home and lifestyle.
The contest highlighted EarthCare Inside, which combines Hickory Springs' soy-based Preserve foam with other recycled and sustainable components. The products can be found in furniture from manufacturers including Alan White, Craftmaster, England and H.M. Richards.
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