Bedding sources give thumbs up
By David Perry -- Furniture Today, February 15, 2010
LAS VEGAS —
Bedding producers and sleep accessories providers generally gave the recent market here good reviews, saying they were pleased with traffic and interest in their new offerings.
“We had the best show we've ever had,” said Ralph Rossdeutscher, president of Natura. “Our GreenSpring and NexGel lines were huge hits.” GreenSpring is a new encased coil line, while the NexGel line features a honeycomb gel construction.
“We had three intense days,” added Gerry Borreggine, president of Therapedic. “That's why we are at market. Our licensees had good traffic.”
Borreggine said Therapedic's new encased coil offering, Therawrap, “was very enthusiastically received. Customers say that encased coils are in vogue now. We had been remiss in not having them in our arsenal.”
“We were very happy with the amount of traffic we had from retailers and their positive attitudes about adding Restonic programs and products to their stores,” said Ron Passaglia, president of Restonic. “We were very busy showing our new ComfortCare line, featuring a new Marvelous Middle construction, and our new top-of-bed program.”
“It's not how many are here, it's who is here,” said Earl Kluft, president of E.S. Kluft. “The who's are here. I would say our market was phenomenal. We saw people we had never seen before.”
Kluft attracted attention with its new $44,000 sleep set, which features everything from Danish horsehair to cashmere, mohair, Joma wool, Talalay latex and encased coils.
Protect-A-Bed enjoyed “an extremely good” market, reported Clive Goldin, a principal of the company. “We saw our top customers. Customer loyalty has been exceptional for us.”
“We had good quality traffic,” reported Eric Johnson, senior vice president of merchandising and marketing at International Bedding. “Tuesday and Wednesday were our big days. We had significant interest from majors.”
Englander had some “incredible” traffic, reported Brian Akchin, one of the licensee owners of the group. The company's two-sided introductions, including latex beds, were well received, as was a new line for overweight consumers, he said.
FabricTech enjoyed “a phenomenal market,” according to Jeff Bergman, president. “We've never had a market like this, where every customer we want to see comes in to see us.” He said the company's unique offerings, including silver-infused mattress protectors, resonated with retailers.
Walt Bader, president of OMI, called the market “the most exciting ever” for his company. The OrganicPedic 81, cushioned with comfort plates of latex and offering personalized sleep zones, attracted plenty of attention, he said. “There will be no comfort exchanges with this product,” Bader said, “only comfort adjustments.”
Anatomic Global got a good response to its new seven-pound memory foam line, said David Farley, CEO. Retailers appreciated his company's eco-friendly story and its commitment to help victims of the Haiti earthquake, he said. Anatomic Global said it is shipping thousands of its WorldBeds, a cot-like mattress, to Haiti.
South Bay's project manager, Dani Serven, reported “steady traffic, nicely paced” in her showroom. That producer added two beds to its Jane Seymour line. “Moms and Pops are buying the Jane Seymour line,” Serven said. “They need something different to bring people in. There is a trust factor with Jane.”
Sleep Studio returned to the market with a line of ViscoFresh memory foam pillows and mattress toppers. “We are getting a real positive reaction,” said Michael Rothbard, president.
Gold Bond President Bob Naboicheck was “very pleased” with his market. “All the majors in the Northeast came in to see us,” he said.
A new Playboy-themed bed at Mattress Development Co. had retailers talking, officials said. The bed retails at $1,999 and features a removable duvet cushioned with latex and memory foam.
“Vegas is truly a great place for us,” said Kurt Ling, CEO of Pure LatexBliss. “The pace of the crowd is not what it was two years ago, but we wrote a lot of business.”
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