Dorya adds e-Store interactive features to its website
Furniture Today Staff -- Furniture Today, October 23, 2013
HIGH POINT — High-end furniture source Dorya has developed an interactive e-Store that delivers real-time quote pricing configurations for custom furnishings.
The proprietary technology has been in development for more than two years, according to the company.
It allows designers to enhance many of Dorya's designs with multiple fabrics, hardware, finishes, scale options and other features, officials said. The buyer's custom specs are then calculated to provide a detailed quote in real time.
Dorya's e-commerce portal was launched in conjunction with the redesign of its website at www.dorya.us. As every Dorya product is custom made to order, the updated site employs technology that customizes a piece's dimensions and/or elements, while the platform aggregates a real-time quote with dynamic algorithms.
"When it comes to e-commerce, speed is of the essence," said F. Doruk Yorgancioglu, president and CEO of Dorya.
"We strive to bring a modern approach to our client base by offering a personalized way to shop, and quickly find, customize and order exactly what they need. The early feedback to our e-Store has been very positive, so we are delighted to provide this custom-tailored solution to assist our clients."
To access Dorya's e-Store, buyers must create an account by registering a user name and password. The site allows designers to discreetly select a discount to use the site as a selling tool for their clientele, as well as provisions of automated tools to calculate surcharge and commissions.
Designers can use the site to elevate client presentations and offer "what if" scenario options with the visibility of price alterations, officials said.
Features of the e-Store site, which is accessible any time, include a custom-designed interface for step by step navigation, and alerts for minimum and maximum customization options for size.
The real-time quote provides details of the pricing options, and can be printed out. Quotes are generated and stored in properly formatted PDF file with the utility to have both static and dynamic documents offered in a single quoting package. Advanced features allow payments to be made by check or wire.
Dorya says its staff is accessible for quoting or other questions via online chat, as well as by email or by phone.
At market this week, Dorya is showing at 200 Steele, suite 144.
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