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  • David Perry

Simmons R&D division now reports to company president

Will foster alignment with Tony Smith's Sales, Marketing duties

ATLANTA — Simmons' Sleep Insights and Innovations division, responsible for product development and innovation, now reports to Simmons President Tony Smith, the company announced.

The division previously reported to Simmons CEO Gary Fazio.

"Tony currently has responsibility for both sales and marketing, and the addition of SII will enhance alignment across the three functions, further contributing to Simmons' ability to go to market with industry-leading products that delight the consumer," said Fazio, who recently was appointed CEO of Serta Simmons Holdings and retains his Simmons CEO post. "Tony's leadership style has always been to foster collaboration and teamwork between marketing, sales and SII, so the change will only heighten the team's effectiveness."

"During the past two years much of Simmons' sales and market share growth has been due to the creativity and dedication of our Sleep Insights and Innovations division, led by our Chief Innovation Officer Jim Ruehlmann," Smith said. "We will continue to operate as a successful team to develop consumer-focused products that win at retail."


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