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Surya launches vignette display system for summer markets

CALHOUN, Ga. — Home accessories brand Surya has unveiled a vignette display system it says is proven to increase rug sales by up to four times.

Surya Complements provides retailers a space-conscious way to showcase rugs from the company's selection of styles and constructions in the context of a complete room display, officials said. The floor handle holds up to six 18- by 18-inch rug swatches that complement the style and color palette of other items in a vignette. The display will make its official debut at the Atlanta and Las Vegas markets.

"Our retailers are looking for innovative and intuitive ways for their customers to ‘connect the dots' in selecting furniture and coordinating home accessories. Surya Complements provides retailers an affordable, compact tool to coordinate rug options with their other offerings - all in a fully integrated package," said Satya Tiwari, Surya president. "Studies show that retailers that provide consumers with a complete room solution experience higher customer satisfaction and loyalty. Surya Complements makes this process easier."

The company said the easy-to-use display gives consumers instant access to up to six complementary rug designs, increasing the likelihood of an incremental sale. The display is available to retailers in four distinct configurations based on the key factors that consumers shop by: color, pattern, price and upholstery.

Surya Complements will first be unveiled at Surya's showroom at the Atlanta International Gift & Home Furnishings Market Suite 11-A-1, July 10-17. It will also be on display at the Las Vegas Market in Surya's new showroom, World Market Center C-400, July 29-Aug. 2.

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