Ligna USA names Schwall president
June 27, 2013,
MOUNT AIRY, N.C. — Bedroom furniture importer Ligna USA has replaced its president Gene Clark with former Linwood furniture executive Jeff Schwall.
Clark served as president of Ligna USA, the marketing arm of Indonesia-based Ligna Furniture, for about six and a half years.
"I enjoyed working with them over the years and I have decided to try something else," Clark said. "It was time for me to move on to the next thing in my career."
Schwall started the new job at the end of May, shortly after Ligna officials made the change in management.
Schwall reports to Alex Hadinoto, a director at Ligna who is based in Indonesia. Hadinoto did not immediately respond to a request for comment.
Schwall comes to the company from former case goods manufacturer Linwood Furniture where he worked for two years, first as executive vice president of sales and marketing and later as president, a role he was assigned to help manage the company's 2012 bankruptcy.
Before joining Linwood, he was head of U.S. sales at Shermag, where he worked for eight years. Before that he had also worked for Lexington for about 17 years. His most recent role there was vice president of national accounts.
In his new role at Ligna, he will oversee sales, operations and product development.
Schwall said the company, which sells middle priced bedrooms made largely with mahogany solids and veneers, is in a competitive position due to its dedicated sourcing from Ligna's Indonesia factory.
He said he looks forward to growing the company's position in the marketplace by offering increased value in its product line.
"We are not the lowest cost producer, and my goal is to bring fresh new products to market and to capitalize on the strengths of our warehouse program in Mount Airy," he said. "And we want to continue to work with direct accounts on developing proprietary product and container business."