Consumer views: Spotlight on upholstery

Stain-resistant fabric is top priority for buyers

Americans plan to be messy this year as stainresistant fabrics are a must-have for consumers buying stationary sofas in 2013. That's part of the exclusive results from nearly 3,500 consumers answering a recent Furniture Today and HGTV survey.

More than six out of 10 say performance fabric is very important when shopping for new product and another 29% say it's important. Nearly one-third of consumers currently own a sofa with performance fabrics, according to data from Furniture Today and FurnitureDealer.net.

For the complete report, you can download a free version for a limited time by clicking here. Find out why consumers plan to buy and what products they are willing to pay more for.

Upholstery Study

 

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