Just the Stats: Casual dining
Furniture/Today Market Research -- Furniture Today, February 22, 2010
The Just the Stats series gathers in one place data Furniture/Today's Market Research team has compiled on specific product categories; in this case, casual dining. Drawn from special research reports published throughout the year, the data points spotlight what's going on with the category.
Dining retail sales
| 2009 estimated spending in $ billions | 2008 estimated spending in $ billions | % growth from 2008 | % of 2009 total industry sales |
Casual dining | $3.5 | $3.7 | -6.8% | 5% |
Formal dining | $5.0 | $5.6 | -10.7% | 7% |
Total Dining | $8.5 | $9.3 | -9.1% | 12% |
Source: Furniture/Today market research and Easy Analytic Software
Casual dining in furniture stores
- Accounted for 11% of furniture store sales in 2008.
- Accounted for 14% of selling space in furniture stores in 2008.
- Median SKUs, 18 and median number of lines, 4.
- Median best-selling price points for dinette/casual dining (a table and four chairs), $699, unchanged from the year before.
- Average markup for table and four chairs, 1.83 times
Source: Furniture/Today Furniture Store Performance Report: Merchandise Mix, 2009
Style trends for casual dining
- Contemporary styles captured the biggest chunk of market share in terms of units, 50%, at low price points ($499 and below for a table and four chairs, retail).
- Contemporary styles, 36% were the market share leaders at middle price points ($500 to $1,499 for a table and four chairs, retail).
- At high price points, $1,500 and above (for a table and four chairs, retail) Asian styles claimed the largest single chunk, 29%, of unit market share.
- As for the fastest-growing individual style, Casual Contemporary was hands-down the leader across-the-boards at all price points.
- Retailers cited oak as their best-selling wood or finish at all price points.
- Features in casual dining retailers felt were gaining favor with consumers included self-storing leaves, wood bases, nickel hardware and upholstered seats. Features losing consumers' favor were metal seats, brass hardware and chairs with carved backs.
Source: Furniture/Today Case Goods Style Survey, 2008
Consumers and casual dining
- 57% of responding consumers would first shop a traditional furniture store for casual dining.
- Half of consumers expect to spend between $500 and $999 on a casual dining table and chairs.
- Information consumers say they need to be more confident when buying casual dining: construction, quality, durability, price and style.
Source: Furniture/Today and HGTV Consumer Views Survey, 2009
To purchase full copies of the special reports referenced above, click on the links below.
Furniture/Today Dining Room Metro Market Product Potential Report, December 2009
Furniture Store Performance Report: Merchandise Mix, September 14, 2009
Case good style survey, July 2008
Furniture/Today & HGTV Consumer Views Survey: Spotlight on Dining
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Just the Stats: Casual dining
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Just the Stats: Casual dining
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