Newly launched Crimson focuses on quality, casual furniture made in USA
By Furniture Today Staff -- Furniture Today, February 22, 2010
The founders of Crimson Casual, which began production this month in Haleyville, Ala., think “Made in America” is still a phrase to be proud of, and the team of industry veterans has joined forces to produce upscale, American-made casual furniture using materials and machinery made entirely in the United States.
While most of its competitors manufacture outside the United States or assemble products in America from pieces made in other countries, Crimson Casual will use raw materials from Tennessee, Florida, Wisconsin, North Carolina and Alabama and machinery made in Ohio, Minnesota and Wisconsin. Even the forklifts in the plant were American made.
Owned by a private investment group, Crimson Casual is headed by Chairman and CEO Jon Bennett, COO Tim Smith and Director Bobby Tesney. Tesney is the former president of Winston Furniture and former CEO of Winslow Furniture. Under his leadership, his companies introduced innovations in sling and cushion seating, powder-coated frames, fabric and a 15 working day order turnaround.
“I am excited to have a role in the casual industry again,” Tesney said. “The team we have assembled at Crimson Casual has experience in our core values, which include service, quality and delivery and includes management team members from the industry with whom I have had a 30-year relationship. The Crimson Commitment remains true to these same values.”
For 2010, Crimson Casual offers a wide range of product groupings, in both cushion and sling styles. A variety of frame finishes and fabrics from leading American manufacturers give the consumer many choices. Crimson also offers a large choice of tables, including an innovative machined billet aluminum table top.
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