Davis opens short-term furniture store in N.C.
By Clint Engel -- Furniture Today, February 22, 2010
CHARLOTTE, N.C. —
Innovision Retail, owned by former Klaussner executive Jeff Davis, has opened a short-term furniture store here and plans to run similar special sales this year in other temporary spaces.
Furniture Liquidators of America opened Dec. 26 on Smith Corners Boulevard in a 20,000-square-foot former Sofa Express location, which has been empty for more than a year. It will operate seven days a week through March.
A new location will be determined later, according to a release, and permanent stores under a different banner also are planned.
Davis is president of Asheboro, N.C.-based Innovision Retail, which previously owned the Greensboro, N.C., Klaussnerhome Furnishings store. That store is now corporately owned by Klaussner, the Asheboro-based manufacturer and importer.
Klaussner wanted the Greensboro store and Davis wanted to focus on new concepts that allow for low entry and operating costs, he said. Furniture Liquidators is one of these concepts, offering “products that include closeouts, overstocks, as well as a limited assortment of best-selling products” during limited time events, the company said.
Davis said that as a result of the “Great Recession” of 2008 and 2009, shopping has changed, with consumers “seeking trusted product at an appreciable value more than ever, which is what Furniture Liquidators of America is all about.” FLA, he said, is leveraging the purchase of deeply discounted obsolete goods, overstocks, clearance and showroom and market samples to provide that value.
Innovision is planning as many at 10 “pop-up” events in the Southeast under the Furniture Liquidators of America banner, Furniture Market Roadshow and Furniturethon brands. The next FLA will open in April. An exact location has yet to be determined, but it most likely will be in Charlotte, the company said.
Each event will run for about 12 weeks and is projected to ring up sales of $800,000 to $1 million, Davis said.
Innovision also is opening two permanent stores called Groovy Scavenger in Charlotte and Greensboro, N.C. The Charlotte Scavenger is expected to open in May where the current FLA is located and with Thursday-through-Sunday hours. Innovision will add an e-commerce Web component to the brand by midyear.
The company wouldn't disclose sources, but the Furniture Liquidators Web site at www.flofamerica.com says it offers savings of “50% off and more” on goods from Klaussner, Stein World, World Imports, Spring Air and others.
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