Leather Italia adds 13 sales reps

Company also opens new Phoenix warehouse

Larry Thomas -- Furniture Today, February 24, 2010

LELAND, N.C. — Leather upholstery resource Leather Italia USA has reorganized its sales team, added several sales representatives and opened a new warehouse in Phoenix.

The company said the changes will improve its inventory position and will allow it to respond more quickly to changes in the marketplace.

"The goal is to assure the retail buyer that the representation from us demonstrates the highest level of integrity and ethics," said Dwight Hardison, who was hired last year as vice president of sales and national accounts. "Plus, we have the ability to help them increase their sales and profits with our product line."

In recent weeks, the company has added 13 reps to its sales team, including Howard and Jenny Cohen, eastern Pennsylvania and New Jersey; Mike Anderson, upstate New York and western Pennsylvania; Richie Harwood, Georgia; Don Spivey, Alabama and the Florida panhandle; Tom Penrose, Ohio; Kevin Peterson and Larry Wedding, southern Illinois, Missouri, Kansas, Nebraska, and Iowa; Jeff Glenn, Colorado and New Mexico; Bill and Elizabeth Dail and Stein Monsen, Texas and Oklahoma; Ryan Johnson, Arizona and southern California; and Jeff Pachella and Dana Rogers, northern California and northern Nevada.

In addition, Billy Worsham, the Leather Italia representative for Tennessee, has added Kentucky and West Virginia to his territory.

The new Phoenix warehouse is 150,000 square feet. It supplements the company's main warehouse in Leland.