Therapedic, Pure LatexBliss expand High Point spaces
David Perry -- Furniture Today, March 29, 2012
HIGH POINT - Therapedic and Pure LatexBliss are expanding their High Point Market display space, helping give the mattress category a higher profile in the Furniture Capital of the World.
Their moves to new, larger showrooms will add to the assortment of sleep products shown in the International Home Furnishings Center, the market's largest showroom building.
Therapedic, which had been exhibiting in Plaza Suites, moves to M-607 in the IHFC, doubling its space to 4,846 square feet. Pure LatexBliss, previously in IHFC M-535, is relocating down the hall to M-528 and more than tripling its space to 7,184 square feet.
The addition of Therapedic, a Top 10 bedding producer, and the expansion of Pure LatexBliss' space makes the IHFC an even more important destination for bedding buyers, said Julie Messner, vice president of leasing for International Market Centers.
"In the past few years, the IHFC has added a number of leading mattress producers to its exhibitor base," said Messner. "Having these exhibitors located in close proximity to one another creates a very convenient shopping experience for bedding buyers."
Other bedding exhibitors in the IHFC include Anatomic Global, Classic Brands, Comfortaire, Five Star Mattress, Gold Bond, Hickory at Home, Jamison Bedding, Knickerbocker, Leggett & Platt, Magniflex, Paramount Sleep, Primo Bedding, Restonic Mattress, Serta, Simmons, South Bay International, Southerland, the Specialty Sleep Assn., Spirit Sleep, Symbol Mattress, Ultra Comfort and Zedbed.
For Therapedic, moving to the IHFC's Main wing provides an opportunity to "go where the fish are," said Gerry Borreggine, president and CEO.
This new showroom will allow Therapedic to have a less cluttered presentation with a better flow that's easier for retailers to navigate, according to Borreggine. It also will provide needed space for the company's new EcoGel mattress line.
"Gel is the hottest category in the bedding industry today," Borreggine said. "We'll be adding a fourth model that will be brand new for High Point."
Pure LatexBliss, which has been showing in High Point since its launch in 2009, will display its growing line of luxury mattresses, pillows and toppers, said Kurt Ling, CEO. In the past six months, the company has expanded its core lineup of five Talalay latex mattresses with seven new beds and four new pillows.
At the spring market, which runs April 21-26, Pure LatexBliss will spotlight two new, lower priced collections called Latex Hybrids. The line includes seven models in both slow-response and fast-response variations that feature Talalay latex on the mattress top with a bonded foam/latex underneath.
All of the models also incorporate Active Fusion climate- control gel technology in the fabric yarns and inside the latex, storing and releasing energy on demand. This material helps cool a warm sleeper and warm a cool sleeper so that two partners can sleep at their optimal body temperatures, Ling said.
The additional showroom space also will allow the company to demonstrate its new in store mattress display program and accessory display for pillows and toppers, he added.
At the High Point Market, Pure LatexBliss attracts some bedding buyers it doesn't see at other shows, according to Ling.
"Some of the difference is geographic, as there are a number of East Coast retailers who will drive in," he said. "But we also see bedding buyers from the larger-scale furniture stores who come only to High Point."
Among the other bedding manufacturers in High Point are Corsicana and Sleep & Beyond at Showplace, Carolina Mattress Guild in Furniture Plaza, and Protect-A-Bed and Otis Bed Mfg. in Plaza Suites. Bedding sales leader Sealy shows during market at its corporate campus a few miles away in Archdale, N.C.
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