Gilt Home site stocking up for sales
October 25, 2011,
AT THE MARKET — Jason Goldberger, Tom Delavan and a team of six merchants from Gilt Groupe, an innovative online shopping destination, are here this week shopping for upscale new goods to promote on their site.
Led by Goldberger, a former executive with online retailer Hayneedle, the team also includes Editorial Director Tom Delavan, Divisional Merchandising Manager Alexander Ogof and Lead Design Advisor Shane Reilly.
The newly redesigned site, www.gilt.com, now features original editorial content and boutiques curated by interior designers such as Alexa Hampton, Bunny Williams and Laura Kirar.
The site now offers four ways to shop: daily flash sales, "shoppable" editorial features, curated collections by top designers, and luxury collections.
"With our flash sales, we send our customers an email at noon that alerts them to the product that is available, how many are available and for how long (typically no longer than three days) the item can be purchased," Goldberger said. "The offer of a high-end brand at savings of up to 60% for a limited time has been a powerful combination."
With the addition of Delavan, an interior designer and former editor at large for domino magazine, the site now has informative, design-driven content that you'd expect to read in an upscale shelter magazine, Goldberger said.
"Our mission at Gilt Home is to help you discover new brands, people and ideas by offering a broad range of styles with different points of view," said Delavan. "I learned at domino that if you show readers a beautiful room, a room that they crave, they really want you to show them how to put it together and where they can find it. At Gilt Home, we will do both - create the inspiration and then give our members access to the product."
The site also offers shoppers an array of upscale goods from the Everyday Collection, goods at are always available and are not part of the flash sale goods.
Brands previously only available to the trade will now be offered to consumers including Stark, A. Rudin, Kyle Bunting and Ted Boerner, with additional brands to be added over the coming months.
The launch includes over 2,000 products in the core assortment and new items will be added daily. New flash sales will continue to launch every day at noon.
Gilt Home targets well-educated, affluent shoppers with incomes of $200,000 or more. Its audience is 70% female.