Howard Miller launching Ty Pennington storage line
Will add new product categories with “Extreme” TV host
Jeff Linville -- Furniture Today, March 14, 2008
ZEELAND, Mich. — Case goods source Howard Miller is launching a product line licensed with Ty Pennington, home décor expert and host of ABC’s “Extreme Makeover: Home Edition.”
The High Point introduction, Howard Miller Home Storage Solutions by Ty Pennington, is a new direction for the company, said Phil Miller, chairman and CEO. The three groups in the line will take the occasional specialist into new product niches.
Lifestyle Storage has 13 offerings that incorporate function such as mp3 ports and speakers, a charging station, a concealed ironing board, a hair dryer, a hidden message center and a mudroom locker.
Personal Storage includes customizable storage options. The consumer can choose the finish, hardware, door style, storage features, pediment and base, using an easy online or in-store ordering process, according to the company.
The Wall Storage selection, with product such as pier cabinets to flank TV consoles, allows consumers to display personal keepsakes and store media or library items.
Traditionally known for its grandfather clocks, Howard Miller has grown to include a full line of floor, mantle and table clocks and also collector’s cabinets. In 2005 the company introduced the Wine & Spirits collection, offering 25 cabinets for storage of wine bottles and glasses.
The company said Storage Solutions “incorporates Ty’s love for quality and trendsetting style and Howard Miller’s commitment to fine craftsmanship and fashion-forward design.”
“I couldn’t be more pleased about working with Howard Miller, a company that is just as dedicated to quality and style as I am,” said Pennington. “I understand how the consumer struggles with decorating her home and I want to change that. Offering my expertise to guide people through this difficult process is my goal, and launching Howard Miller Home Storage Solutions by Ty Pennington gives me the opportunity to do just that.”
“America loves Ty,” said President Howard “Buzz” Miller. “His signature style combines the best of great design with an approachability and dedication to quality craftsmanship that really resonates with today’s consumers.… We believe it will broaden our consumer base and deliver even more customers to dealers’ doorsteps.”
As host of ABC’s “Extreme Makeover: Home Edition,” Pennington helps build and decorate homes for families in need each week before an audience of 14.3 million viewers. Howard Miller has regularly supplied the show with clocks.
Pennington has other licensed home furnishings with Sears, including bedding, rugs and home accents.
Howard Miller will introduce the new line in its High Point Market showroom at 200 N. Hamilton St., South-100. Pennington will visit the showroom Monday, April 7, from 1 p.m. to 4 p.m.
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Howard Miller launching line with TV's Pennington
Mar 23, 2008
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