Rio Home Fashions to produce Kathy Ireland bedding products
September 12, 2011,
CITY OF INDUSTRY, Calif. — Rio Home Fashions, a supplier of bedding, memory foam and home textiles, has signed a licensing partnership with Kathy Ireland Worldwide to build a new product category in basic bedding for the Kathy Ireland Home brand.
Kathy Ireland is entering a new category with memory foam pillows, mattress pads and toppers and other bedding products from Rio Home Fashions.
The Kathy Ireland Home line will include basic bedding products such as memory foam bed pillows, memory foam mattress pads and toppers, fiber and feather beds, comforters, mattress pads and bed pillows.
"Rio Home Fashions is committed to joining Kathy in her mission of ‘finding solutions for families, especially busy moms,' by providing new and exciting ways to enhance and improve the quality of each consumer's sleep experience," said Matt Caccioppo, executive vice president of sales and merchandising for Rio Home Fashions.
"Everyone at Kathy Ireland Worldwide is delighted to join the extraordinary team at Rio Home Fashions," said Kathy Ireland, CEO and chief designer of Kathy Ireland Worldwide. "This alliance will make it possible for our designs in linens for home and the hospitality markets to be launched and make a true difference for customers."
Rio is a third-generation family-owned home textiles company. Established 35 years ago in China as a cut and sew factory, it has grown to supply U.S. textile companies. The company has a dedicated sales team and a West Coast distribution center, and directly operates and has joint-ventures in cut and sew and memory foam factories in China.
Most Viewed Articles
Related Content By Author
Automated trucking, final mile and what's new with Amazon
Steve Lowsky, President/CEO of Middle Market Strategies on what makes a company great now