La-Z-Boy launches ads featuring Brooke Shields
November 17, 2010,
Actress Brooke Shields debuts as La-Z-Boy spokesperson in a series of print and television ads.
The campaign, designed to build awareness of the wide variety of sofas, loveseats, chairs and other furniture made by La-Z-Boy, features five 30-second television spots and four national print ads that will appear during the next several months.
"We have extremely high awareness for our reclining furniture, but we often hear about customers who walk into La-Z-Boy retailers and say ‘Wow - I had no idea La-Z-Boy made all of this,'" said Doug Collier, chief marketing officer. "The new campaign is about bringing that ‘wow' factor to life and demonstrating the wide array of great looking furniture we offer, and how it brings comfort into our customers' lives."
The TV commercials are set to appear on more than 20 networks, including A&E, Bravo, CNN, ESPN, HGTV, Lifetime, TBS and USA.
La-Z-Boy's website at www.la-z-boy.com has links to some of the commercials and print ads.