• Clint Engel

PCH Marketing to produce upholstery with power outlets

Will be first line using De Lisa Power system
 Chris De Lisa, left, De Lisa Power and Cory Home Delivery, with Phil Hood, PCH Marketing, in the PCH showroom in High Point.Chris De Lisa, left, De Lisa Power and Cory Home Delivery, with Phil Hood, PCH Marketing, in the PCH showroom in High Point.
HIGH POINT — Upholstery and case goods importer PCH Marketing will launch the industry's first line of upholstery with a power outlet system developed by De Lisa Power.

PCH, which sells many of the Top 100 furniture stores, plans to offer the outlets in at least six upholstery groups by the next High Point Premarket, about a month before the April 2-7 spring market, said company owner Phil Hood.

That will include stationary and motion sofas and sectionals, loveseats, recliners and cinema seating, as well upholstered beds. Retail prices targeted for sofas will be $499 to $599, sectionals at $999 to $1,499 and recliners, $399.

Hood said he expects the power system to add zero to one-half of a price point to upholstery prices depending on whether PCH subtly hides the outlet or not. The supplier will offer a mix of hidden and openly displayed versions, he said.

The De Lisa Power system is a patent-pending device that essentially places a power outlet in upholstery that is easy to reach to power electric devices, from iPads to vacuum cleaners. De Lisa Power is led by Chris De Lisa, who is also vice president sales and marketing for Cory Home Delivery. His partners in the business are Kurt Behm and Gail Lett James.

"Its funny to me how the simplest and most obvious things are the ones that turn out to be the most helpful and appreciated," Hood said, comparing the De Lisa outlet to the invention suitcases with wheels. "This will improve the lifestyle of consumers."

De Lisa's Behm said the outlet system solves a problem for consumers who used to think of desks as their work spaces, but increasingly are moving to "the sofa or loveseat and getting the laptop out."

With the rise of social networking and other applications that quickly zap the battery life of laptops and smart phones, the need for a convenient place to plug in is growing, Chris De Lisa added.

Clint EngelClint Engel | Senior Retail Editor, Furniture Today

Please feel free to email or call me with all of your retail news and tips, including expansion news, successful merchandising and marketing strategies and anything else you would like to see covered by Furniture/Today.  Contact me directly at cengel@furnituretoday.com or 336-605-1129.

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