Sealy plans first factory in China
David Perry -- Furniture Today, March 8, 2010
ARCHDALE, N.C. —
Sealy will build its first bedding factory in China and begin producing sleep sets there later this year, the company said. The move is part of an aggressive expansion for the bedding brand in China.
Sealy said it has decided to open a manufacturing facility outside Shanghai after making a thorough review of the Chinese market and seeing increasing demand for Sealy products in the region. The expansion reinforces the company's strategy to expand internationally, officials said.
A joint venture between Sealy Corp. and Sealy of Australia (a Sealy licensee), Sealy China will begin constructing a new 100,000-square-foot plant in the Qingpu Industrial Park. The plant is slated to begin manufacturing mattresses later this year.
“Sealy is now growing its brand in one of the most dynamic markets in the world — China,” said Larry Rogers, Sealy president and CEO. He said the Qingpu site “is an excellent location based on its strong infrastructure, supply chain system and close proximity to Shanghai's port.”
Simon Dyer, Sealy of Australia CEO and Sealy China's general manager, added, “This facility will support growing demand for Sealy products in the Chinese domestic market and multiple Sealy Asia joint venture businesses in Hong Kong, Korea, Malaysia, Taiwan and Singapore.”
Sealy China has been operating retail outlets and distributing imported Sealy products since early 2009. The new plant is the culmination of successful retailer relationships and partnerships as well as early retail success in the Chinese market, officials said.
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Sealy plans first bedding factory in China
Mar 1, 2010
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