Hooker Furniture promotes Mike Delgatti to executive vice president

Will oversee sales and marketing for upholstery division

Furniture Today Staff -- Furniture Today, March 16, 2010

Mike Delgatti

MARTINSVILLE, Va. — Hooker Furniture has promoted Mike Delgatti to the new position of executive vice president - sales and marketing for its upholstery division, which includes its Bradington-Young and Sam Moore brands.

Delgatti has been executive vice president of merchandising at Bradington-Young since January 2009. In his new post, he'll oversee sales, marketing and merchandising for Cherryville, N.C.-based leather seating specialist Bradington-Young and Bedford, Va.-based custom chair specialist Sam Moore.

"In just a little over a year, Mike's contributions at Bradington-Young have been exceptional," said Alan Cole, president and CEO of Hooker Furniture Upholstery. "He has extensive experience in the integration of sales, marketing and merchandising, and this is a strategic move to more fully realize the synergy between the two companies."

Hooker said that under Delgatti's leadership, Sam Moore and Bradington-Young will focus on cross-merchandising initiatives, such as correlating leather sofas and sectionals with Sam Moore occasional seating. The companies will be better able to share strengths and best practices, such as improving fabric seating capabilities at Bradington-Young and leather capabilities at Sam Moore, the company said.

Delgatti continues to report to Cole. Reporting to Delgatti will be Craig Young, senior vice president - sales at Bradington-Young and Frank Richardson, vice president - sales at Sam Moore.

Before joining Hooker, Delgatti was executive vice president of sales and marketing at Southern Furniture, and earlier was president of Clayton Marcus and executive vice president of merchandising for occasional and upholstery at Broyhill.