Coca-Cola and Athearn are Ready to Roll
Staff Staff -- Furniture Today, June 11, 2002
All aboard for Coca Cola! Athearn Inc. and The Coca-Cola Company are set to release a line of Ready to Roll toy trains and accessories. California-based Athearn manufactures and markets model trains, vehicles, and accessories.
Under terms of the licensing agreement between the two companies, Athearn will develop and market 1/87th (HO) scale Coca-Cola model train products, including; train sets, freight cars, passenger cars and locomotives. Athearn will also provide high quality 1/87th Coca-Cola vehicles, billboards and other collectibles.
'We are very excited about the opportunity to provide high quality 1/87th scale Coca-Cola licensed products to the consumer, Athearn President Tim Geddes, told Playthings Extra. 'We view this licensing agreement as a unique opportunity to expand the awareness and growing popularity of Athearn's recently introduced Ready To Roll brand through the introduction of precision quality 1/87th scale Coca-Cola collectibles, which we expect to have very broad and exciting market appeal,' he added.
Geddes said the 1/87th scale train market is the largest segment of the model train industry, accounting for approximately 70 percent of all model train sales.
The inaugural releases of the Athearn Ready To Roll 1/87th scale Coca-Cola licensed collectible products are the Coca-Cola Billboard Collection (Series #1) and the Coca-Cola Vehicle Collection (Series #1). The Coca-Cola Billboard Collection (Series #1) consists of six billboards depicting unique and classic advertisements from Coca-Cola1s storied history of billboards, posters and ads. The Coca-Cola Vehicle Collection (Series #1) contains six distinctive Ford 'C' trucks including a Service Truck with circa 19601s Vending Machines, four unique Coca-Cola Delivery Trucks (pictured), and a Service Truck with circa 1970's Vending Machines.
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