Michael Rothbard joins board of SSA's Green Initiative
Sleep Studio CEO will help define standards for green bedding
Furniture Today Staff -- Furniture Today, March 16, 2010
 Michael Rothbard |
FRIANT, Calif. — Sleep Studio CEO Michael Rothbard has joined the board of the Specialty Sleep Assn.'s Green Initiative.
"Michael brings a fresh perspective on consumer needs coupled with a wealth of family business knowledge. We are pleased he has accepted our invitation to join the Green Initiative governing board," said SSA President Dale Read. "We are excited to have Michael on board helping achieve our goals for transparency in marketing and consumer education."
The SSA's Green Initiative was created to identify definitions and terminology, as well as existing standards and certifications that apply to the mattress industry. These include components and finished products, plus how mattress manufacturers and retailers label "green" products and define eco-friendly sleep. The SSA Board is now considering a number of future steps to implement the findings of the report and consumer research study.
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