Jo-Ann Stores pitches for a piece of the bridal business
David Perry -- Furniture Today, April 16, 2010
Hudson, Ohio – Jo-Ann Stores is angling for a slice of the bridal business by launching a new area on its web site that provides project ideas for handmade items associated with the wedding day.
A Bride for All Seasons includes suggestions for DIY wedding favors, bridesmaid gifts, centerpieces, bouquets, invitations and jewelry tailored to spring, summer, fall or winter weddings.
“More and more brides have chosen to incorporate hand crafted projects into their weddings, giving more meaning to this very special occasion,” said Courtney Talkington, Jo-Ann’s manager of inspiration and education.
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