Springs debuts pair of Wamsutta sheet programs
Clint Engel -- Furniture Today, August 9, 2007
At Market --Springs Global launched two new sheet programs here, one a luxury story and the other a performance item.
Wamsutta DreamZone employs an extra-fine denier, lone-staple Egyptian cotton to create a lustrous-looking sheet with a rich hand. Although DreamZone is being shown in 500-count form, "Thread count is not the only story," said Leslie Gillock, vp, brand management. "The point being, it provides an indulgent experience."
A special finish gives the sateen sheet extra softness, according to Daniel Soppa, sheet merchandise manager.
Springs' new Wamsutta Sleepology sheet is a wrinkle-free sheet treated to "return the coolness," said Gillock, who noted that traditional wrinkle-free sheets often sleep warm because the treatment that prevents wrinkling also inhibits cotton's natural moisture management properties.
Furniture Today's Ray Allegrezza Speaks with Stephen Bogart about Fine Furniture's New Bogart Line