Feizy Rugs to launch revamped website at High Point
Larry Thomas -- Furniture Today, April 23, 2009
The revamped and redesigned site, which has been in test phase for the past several months, is “colorful, informative and user friendly,” reflecting the new face of Feizy, the company said.
“The new site is beautiful and does an amazing job of creating a cohesive brand image for all of the company’s current marketing efforts,” said Cameron Feizy, vp, sales.
The site features an online catalog of Feizy’s complete line as well as a separate section for special value items. Other tabs include “Extensive Rug Knowledge” and “Rug Care” information.
“We wanted our site to be useful not only to our wholesale customers, but to the general public as well,” said Amanda Kelley, web designer. “We have to create excitement for the product by educating and informing the end consumer.”
Feizy will celebrate the launch of the new site with a happy hour cocktail event from 4 p.m. to 6 p.m. every evening during market, which is scheduled from April 25 to 30. Feizy’s High Point showroom is at 145 Market Square. There will be a computer station set up to allow visitors to sample the new site.
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