Just the Stats: Motion Upholstery
Research Department -- Furniture Today, March 30, 2010
The Just the Stats series gathers in one place data Furniture/Today's Market Research team has compiled on specific product categories; in this case, motion upholstery. Drawn from special research reports published throughout the year, the data points focus on what's going on with the category.
Motion upholstery retail sales
| 2009 estimated spending in $ billions | 2008 estimated spending in $ billions | % growth from 2008 | % of 2009 total industry sales |
Reclining chairs | $3.3 | $3.6 | -9.7% | 5% |
Swivel, glider rockers | $1.1 | $1.3 | -9.9% | 2% |
Motion sofas | $3.2 | $3.5 | -7.9% | 4% |
Total Motion Upholstery | $7.6 | $8.4 | -9.0% | 11% |
Source: Easy Analytic Software and Furniture/Today market research
Motion upholstery (excluding recliners) in furniture stores
- Accounted for 6% of furniture store sales in 2008.
- Accounted for 6% of selling space in furniture stores in 2008.
- Median SKUs, 10 and median number of lines, 3.
- Median best-selling price points for a fabric-covered motion sofa, $899, and $1,299 for a leather-covered motion sofa.
Source: Furniture/Today's Furniture Store Performance Report: Merchandise Mix, 2009
Motion sofas - from Upholstery Fabric and Style Survey
- Leather/suede grabbed the largest pieces, posting a 37% share at medium ($900 to $1,599) price points and a 63% share of market at high ($1,600 and above) price points for units sold in 2008.
- At low price points ($899 and below), microdeniers gobbled up the biggest slice of the unit market share pie at 41%.
- Contemporary styles reigned as market share leaders for motion sofas across all price points, capturing over one-half of market share of units sold at medium (57%) and high price points (58%) and nearly three-quarters (72%) of share at high price points.
Source: Furniture/Today's Upholstery Fabric and Style Survey, 2009
To purchase full copies of the special reports referenced above, click on the links below.
Furniture/Today's Motion Sofa Metro Market Product Potential Report, December 2009
Furniture Today's Furniture Store Performance Report, Merchandise Mix, September 14, 2009
Furniture Today's Upholstery Fabric and Style Survey, October 5, 2009
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